Four ways to reach music fans
Choose the ad type that fits your goal
From a single image to swipeable carousels and in-conversation placements — every format shares one simple price.
Available now
Image Ads
A single static or animated image with copy and a CTA.
AwarenessRelease promotionTraffic
JPEG, PNG, WebP, or GIF
Max 5 MB
Aspect ratios 1:1 and 1.91:1
One image asset + headline + URL
Coming soon
Video Ads
A single video with poster image, copy, and a CTA.
AwarenessStorytellingPreviewsTraffic
MP4 upload
Aspect ratios 1:1, 4:5, 9:16, 16:9
Max 10 MB
Video + advertiser poster + headline + URL
Coming soon
Carousel Ads
A swipeable set of image cards, each with its own optional headline and destination.
Multi-releaseCatalogsStorytellingTraffic
Between 2 and 6 cards
One image per card
All cards same aspect ratio
Per-card headline + URL (optional)
Coming soon
Conversation Ads
Sponsored units placed within eligible Entropy discussion or comment threads.
AwarenessEngagement
Image creative
Never first in a thread
Prominent Sponsored label
One image + headline + URL
Compare ad types
Same $5.00 CPM across every format
| Ad type | Best for | Placement | Strength | Limitation |
|---|---|---|---|---|
Image Ads | Simple announcements, release artwork, artist or brand awareness, event promotion, and driving traffic. | Feed | Fastest and simplest creative production | Communicates one visual idea |
Video Ads | Music previews, trailers, performance clips, storytelling, and high-attention announcements. | Feed | Motion and sound can demonstrate more | Higher production and delivery cost |
Carousel Ads | Multiple releases, artist rosters, event lineups, product or merchandise collections, and sequential storytelling. | Feed | Multiple cards and destinations in one ad | More creative setup and review |
Conversation Ads | Reaching listeners who are actively reading or participating in music discussion. | Conversation threads | Appears near high-intent discussion | Limited inventory and stricter context rules |
Questions about ad types
Can I run more than one ad format?
Yes. Each campaign uses one creative format, but you can run multiple campaigns across different formats at the same time.
Do different formats cost different amounts?
No. Every advertiser-facing format shares the same $5.00 CPM at launch. You pay per 1,000 viewable impressions regardless of format.
What's the difference between Feed and Conversation placement?
Feed ads appear in the main Entropy feed alongside organic posts. Conversation ads appear inside eligible discussion threads, near active music conversations. A campaign's placement is fixed by its format.
Can I change my ad format after creating a campaign?
You can change format while a campaign is in Draft or has been Rejected. Switching format clears format-specific creative, so you'll re-upload assets.
Pick a format and launch today
Create your first campaign in minutes. Same price, every format.